Content Creation & Online Marketing Diploma and Bachelor
Content Creation & Online Marketing Department
The term Content Creation is becoming ubiquitous, but what does it actually involve? Online marketing is a powerful tool, but how does it really work? In the Content Creation & Online Marketing Department, you will learn the necessary skills to be able to work in these two fields. We’ll show you what’s important in storytelling, how to create videos, podcasts or graphics, and how to use social media effectively. And that’s not all – check out our curriculum to see if our academic degree is right for you!
Job profiles in the media industry
Our professional qualification provides you with the necessary tools to develop digital communication and marketing strategies. Journalistic work processes, content creation, networking and the improvement of writing skills are only a small part of our professional training. Digitization has opened up a multitude of different working fields in this area, ranging from working for an agency to running your own department in a company. Professional networking, multimedia skills and, of course, journalistic expertise are high in demand.
You can become a freelance professional or find employment in small and medium-sized companies or corporations. You will typically work in marketing departments, for advertising, PR, event and communication agencies, in product management, etc.
Long story short – write your own story and start studying at SAE Institute.
Content Creation & Online Marketing Students' Showreel
Content from the Content Creation & Online Marketing Curriculum
Visual Communication
photography, image editing & storytelling
Online
blogging, content-management systems, server, SEO-optimized texts and editorial working methods
Audio
interview & podcast, interview techniques, field recording
Video
film editing & storytelling, postproduction & dubbing, reports & documentaries
Projekt
editorial planning, campaign planning, social media, marketing strategies, client focus
Teamwork
collaborative work processes in project work
Marketing
financing, publication and marketing to target groups
Research & Development
research and analysis, project management and planning
