Marketing is omnipresent. Whether it’s the classic commercial on TV, the advertising sign in front of the newsstand, or the clip before the next Spotify song. The best service, the best product, the best work of art – all these things have to be adequately marketed and sold. The key to success is good communication: it has to be timely, strategic, creative, surprising. Products have to be promoted on all channels, in all media and on all platforms.
How do you create content? How do you promote music? How do you use social media consistently and efficiently? This line of work requires creativity as well as comprehensive knowledge of the market and media. Based on this, solutions can be put forward that lead to successful campaigns. The best marketing doesn't feel like marketing. Just do it!
How do you create content? How do you promote music? How do you use social media consistently and efficiently? This line of work requires creativity as well as comprehensive knowledge of the market and media. Based on this, solutions can be put forward that lead to successful campaigns. The best marketing doesn't feel like marketing. Just do it!
Our Marketing Departments
Zu unseren zwei Marketing Fachbereichen zählen Music Business und Content Creation & Online Marketing. Networking und Industriekontakte gehören in allen unseren Fachbereichen zu den Standards. Wenn du darauf besonderen Wert legst, passen unsere Marketing-Fachbereiche perfekt. Durch unser breites Portfolio an Fachbereichen hast du zugleich inhouse-Expert·innen für alle denkbaren Arten von Content.In einem SAE Leben ergeben kommt es immer wieder zu gemeinsamen disziplinären, sprich fachübergreifenden Projekten. Community von Tag 1 an.
Testimonial:
Luna Profis
Cool people, lots of practice and great opportunities - Luna Profis
I studied Music Business at the SAE Institute and completed the Diploma, as well as the Bachelor there. As soon as I attended the introductory event, I knew that studying there was the right decision. The entire staff was so friendly and cool that a friendly atmosphere immediately arose.
What I particularly liked was that all the lecturers also had practical experience and were therefore able to create a super understanding of the course content.
In addition, the assignments are very practice-oriented, which means that you can always apply your theoretical knowledge from the lectures directly.
You also have a lot of room to pursue your own interests and dive into certain topics (even outside of class). Overall, it was a great time that unfortunately went by far too quickly.
1 of 2
Testimonial:
Dennis Schnichels
During my time as a student at the SAE Institute, I was personally connected by the SAE Alumni Chapter President with many of the greats in the music industry and was thus able to gain an optimal foothold in the industry. I'm still extremely grateful for this and in the meantime I'm giving back the opportunity I received back then as a sincere connection to my former training institute to today's young talent by recruiting my interns and employees from the ranks of current SAE students and also giving them a chance to kick-start in the scene.
2 of 2
