Studying content creation and acquiring key content creation skills for business can open up myriad career paths.
Of course, these roles can be in content marketing and there are a number of key jobs and titles as the sector rapidly evolves. The latest stats from LinkTree claim that there are 207 million professional content creators operating today and growing.
However, studying the latest content creation skills for businesses can also create opportunities in other industries too. Many of the key aptitudes and abilities you hone are applicable elsewhere, and a content creation degree can be an effective platform from which you could potentially launch any number of successful careers.
In this blog, we will explore some of the content jobs, transferable content creation skills for business and exciting roles outside the traditional content creation world.
Interested in joining one of SAE’s content creation courses? Get in touch with our team now.
Core Content marketing jobs
Studying content creation skills for businesses equips graduates with the relevant skills and technical knowledge to work in this digital sector. Some key roles and responsibilities include:
Content Marketing Specialist – these professionals will use different publishing platforms to share and disseminate content, whether it be through a mail out such as Mailchimp or Medium, via websites or other digital marketing channels. Some may work on website editing and development, needing an understanding of how to add, upload, edit and review content whatever form this may take. A knowledge of analytical tools will also be useful to monitor the performance of website pages and email newsletters.
A Head of Content is a step up from this and will oversee the activities of their content or digital marketing team. Their reports will include those working in graphic design, copywriting, content editing, and creation. Professionals at this level will usually set targets for content performance, the quality of content production and ensure this meets the needs of the wider organisation and business.As we will see, there are plenty of other roles that those developing content creation skills for businesses will be suitable for too.
Transferable skills and abilities
Content creation can unlock opportunities in a huge range of roles and industries due to the variety of skills and abilities it hones. Those who study content creation skills for businesses will be adept at doing the following and more.
Creating unique content pieces: Being creative and knowledgeable of the various tools and platforms needed to bring an idea to life is an integral skill for content creators. Whether it be a written piece of text for a LinkedIn post or filming an Instagram reel, these are the core pillars of effective content campaigns.
Collaborating, communicating and working as part of a team: Those working in content creation need to be adept at working with others as part of a wider business function. Establishing effective working relationships, often with a remote team, is a core skill that will be attractive to many organisations, no matter what sector they are in.
Meeting deadlines and targets: Have you worked on a big project where you had to meet a deadline as a content creator? Then this is an attribute many employers will value in potential team members or collaborators. An ability to manage a project from an initial idea to completion is also a prized asset.
Deal with data and analytics: Many content creators don’t just publish and share what they create. Another key aspect is reviewing its performance, assessing what resonates with an audience or client base, then amending content marketing strategies appropriately. A knowledge of managing, reviewing and making decisions based on data is key.
So what roles and industries does studying content creation skills for business open up? There are myriad opportunities in other sectors across social media, strategy reporting, analytics, business development and numerous marketing channels.
Here are some industries where content creation skills for business will be invaluable.
Marketing and Advertising
Content marketing skills can be vital in a range of marketing and advertising jobs. Some offer applicants the chance to specialise in a certain area whether that be video creation, digital campaigns and more:
- Social Media Manager: Oversees and delivers content strategies across a range of online platforms including YouTube, Facebook and TikTok.
- Digital Marketing Specialist: Manages online marketing campaigns, a website’s SEO, and reviews analytics surrounding content performance.
- Brand Strategist: Develops stories surrounding a business and strategies for various online platforms and marketing channels.
Communications and Public Relations
At the heart of content marketing is an ability to communicate ideas, news, stories and more across a range of formats, a skill which is useful in the world of communications and PR. Some roles include:
- Public Relations Specialist: Writes press releases, creates media kits, and manages relationships with websites, editors and journalists.
- Corporate Communications Officer: Handles internal and external communications for organisations including messaging for marketing campaigns.
Data and Analytics
Managing, reviewing and utilising data can be essential for updating digital campaigns and assessing which strategies are working and those that need updating.
- Content Analyst: Measures the performance of content and newsletters, then provides feedback to enhance future digital campaigns.
- Market Research Analyst: Studies market and audience behaviours and trends to enhance campaigns and strategies around product and brand launches.
Design and Production
As a content creator, you need to be adept at coming up with imagery, text and video content utilising tools such as Photoshop and Canva. This provides opportunities for those looking to specialise in creating visual media.
- Graphic Designer: Uses media and marketing assets to tell the stories of brands and come up with eye-catching visuals.
- Videographer: Expert at shooting and editing video content to use in promotional assets, films, animations and other forms of media.
- Art Director: Oversees the creative direction of campaigns, promotions or productions.
Education and Training
Educational opportunities can come via content creation skills for businesses, whether it be through sharing knowledge and expertise or creating the materials needed for classes.
- Instructional Designer: Creates e-learning modules, educational and online training materials.
- Workshop Facilitator: Teaches the latest content creation tools and best practice across a range of platforms and marketing channels.
Technology and Digital Innovation
Working in content means you need to be familiar with the latest innovations in the digital space. If you want to go deeper into tech platforms, there are different exciting roles available.
- UX/UI Designer: Creates user-friendly interfaces and digital experiences to enhance customer journeys, for both mobile and desktop devices.
- Content Strategist: Creates strategies for the publication and optimisation of content for use across a range of digital platforms.
- Virtual/Augmented Reality Designer: Designs immersive experiences using the latest tech and storytelling approaches.
Study Content Creation and Online Marketing at SAE
Developing content that connects with audiences can be essential in today’s digital age for businesses and leading professionals.
With our expert team, leading facilities and creative community, studying our course in content creation and digital marketing can offer you a fantastic opportunity to take your career in digital marketing to the next level.
