Web design skills are a core element in a digital marketing campaign, with the ability to create an attractive online presence a key way of engaging with a potential audience.
A fully functioning and responsive website can act as a ‘canvas’ for all of your digital content, while providing a home for a business or professional profile. By presenting a compelling online experience, using visual elements and editing skills to enhance a user journey and create thumb-stopping content, then this can help achieve any goals you may have for a venture or service.
Studying SAE’s Content Creation and Online Marketing degree will equip you with the web design skills to succeed in the competitive media landscape and understand how to create, edit and publish digital content.
In our blog, we’ll explore some of the pillars of strong web design and why it is an important part of a digital marketing campaign and strategy. If you’re looking to learn more about how our course will help support you in your endeavours, then contact our team now.
What is web design?
Web design skills involve the process of structuring, developing and creating a website. This can include the layout, the visual aesthetic, content alongside functionality across different devices.
If you love coding and working with HTML, CSS, javascript, PHP and User Experience (UX), then SAE offers a dedicated course in Web Design and Development which can go hand in hand with content creation.
Here, we will delve into how web design skills work in tandem with content creation to ensure a strong foundation for an effective website presence.
Why Web design is an important part of an Online Presence
In today’s digital age, a well-designed website is crucial for businesses looking to showcase their products, services, and brand identity to the wider world. A knowledge of the design process will enable website developers to create a visually engaging framework and structure that ensures their content has the highest possible impact with a visitor.
Content, whether it be a blog article, news story, or video, can be brilliantly constructed and designed. However, if the presentation or accessibility is lacking, then this will fail to have a positive impact on the user.
The impact of web design can be a core element of a content marketing strategy, influencing SEO, conversion rates, analytics and the overall user experience.
How web design works with content to establish a strong brand
Possessing the web design skills to create a visually pleasing and fully functioning can do a lot for a brand and business. Potential customers are far more likely to engage with a business that has a cohesive visual look and feel to a web presence alongside a site that is simple to understand and easy to navigate. If it appears connected with other online channels such as social media profiles or content marketing pieces, then this can be a compelling story that will help create a positive brand perception.
Here are some essential elements for those with web design skills to consider and why effective web design is so important for businesses, professionals and organisations.
An online presence is a storefront
A website is a company’s or individual’s virtual shop window. This means web design and content creation are the art of refining this space to make it as visually appealing as possible to any users.
Use your site to make a positive first impression
If your web design skills are on point, then you should be able to create a website that is both easy to use and easy on the eye. Why is this important? Today, a website’s landing page will often be the first impression a would-be customer may have of a product or service. A site that is well-designed will ensure this is hopefully a positive one rather than prompting a visitor to click elsewhere.
Reinforcing a brand identity
Design elements such as the colour palette, logo, fonts and any imagery should all work in harmony and reflect the tone of the copy and content. If these parts of the web design are all cohesive and pointing in the same direction, then this will underline the messaging of a brand and emphasise whatever it is that they are trying to say.
Site speed
Visiting a website that is slow and sluggish can be a real turn off for any website visitor, meaning a fast-loading website is essential. Website designers need to consider the different factors that can restrict the speed at which pages load – so compress images, work with a reliable hosting platform and optimize any code. It’s worth conducting regular tests on the speed of your site to ensure it’s able to keep up with demand too.
Think about functionality
The user journey is a core element at the heart of learning web design skills. Web designers and content creators always need to focus on functionality and the different elements that could impact this alongside how a website looks.
Utilise calls to action
Web designers strategically position content, images, and other multimedia elements to engage visitors and encourage desired actions, such as making a purchase or signing up for a newsletter.
Remember to consider all devices
Effective web design skills will make sure that any site can be accessed and used on different devices with a responsive design. From desktops to tablets, all users will want a reliable and seamless experience on their visit. If not, then will likely head elsewhere.
Future of web design
Many web designers use various tools and techniques to bring their creative visions to life, including HTML, CSS, JavaScript, and UX/UI design principles. However, the world of web design is constantly evolving, so staying up-to-date with the latest trends and technologies surrounding this and content creation is essential.
Study Content Creation and Online Marketing at SAE
Developing content that connects with audiences can be essential in today’s digital age for businesses and leading professionals.
With our expert team, leading facilities and creative community, studying our course in content creation and digital marketing can offer you a fantastic opportunity to take your career in digital marketing to the next level.
