From the rise of the creator economy and advance of social media to machine learning and AI, the online world is changing at a frenetic pace due to increased innovation and technological enhancements.
At the start of 2024, there were 5.35 billion internet users while the World Economic Forum has repeatedly outlined how significant numbers of the global working population need to be reskilled in line with this online shift. An important question for content creators is how to stay current as this digital landscape moves and expands. This is where studying a course like SAE’s Content Creation and Online Marketing degree can help support knowledge and understanding surrounding new developments in the sector.
Whether it be podcast production to editing websites and the latest content platforms, our degree gives students a thorough education in the latest content creation tool training. If you want to understand how our course can help you navigate the digital world, then contact our team now. Learn more about the challenges and opportunities in our blog below…
How digital has changed the world
Of course, it goes without saying that digital technology has had a huge impact on every aspect of our lives over recent years.
The latest estimates claim that 402.74 million terabytes of data are created each day while platforms like YouTube hold billions of pieces of content.
Here are some of the challenges that today’s influencers, content creators and those studying content creation tool training need to be aware of.
Ever-evolving technologies and trends
New trends, technologies and digital platforms are constantly emerging which means digital professionals need to strive to stay on top of the latest legislation and platforms.
Content creators are living in the middle of these changes with the impact of Chat GPT and generative AI continuing to be felt. While this tech can be used as a prompt for inspiration, there are concerns around replacing the role of writers and content editors as it becomes increasingly sophisticated.
Customer behaviours driving change
The way in which consumers behave and their expectations from businesses are often changing. For example, online shopping is prevalent among all of us as are expectations around customer service and support via live chat and chatbots.
Too much information
The online world is a busy one – for example, TikTok has more than 2 billion users while billions of photos are shared on Instagram on a daily basis. Amidst this volume of data, posts and information, it can be tricky to know how to make an impression – which is where content creation tool training can come in.
Why studying a course in content creation is key
As we’ve seen, there is a growing demand for digital skills as many organisations, professionals and businesses struggle to keep up with the rapid rate of digital evolution.
Studying a degree like SAE’s Content Creation and Online Marketing degree can go a long way in ensuring students stay on top of the latest changes.
Not only do you learn essential technical and theoretical marketing skills but you’ll also become proficient in using the latest industry-standard software to create your content, including Adobe Premiere Pro, Adobe Photoshop, and Pro Tools.
Our state-of-the art facilities will also give you the space to hone your content creation tool training. Some examples of student success within the SAE community include:
Oliver Crowe
SAE student Oliver Crowe took photos documenting the opening of new co-working space, Fold, and the Ikigai Japanese Festival. As a Content Creation student at SAE’s Leamington Spa campus, this was a great opportunity for him to gain vital work experience outside of the classroom to accompany his studies.
Yorya Leon
SAE Content Creation and Online Marketing student Yorya Leon has had an exciting journey at our London campus, building on a passion for the online world that ignited as a teenager.
Watch the video interview on her experiences:
Of course, there are other approaches that can work alongside your studies. Here are some more tips to stay aligned with the digital revolution.
Engage with the wider industry
Among the huge amount of content are plenty of industry blogs, newsletters and resources detailing all of the latest trends and technologies.
Websites including Hubspot, The Conversation, Fast Company, Harvard Business Review and more act as reputable sources to help you stay informed about emerging trends and technologies.
Networking and grow your community
Being ready to collaborate, network and engage are all key attributes for content creators looking to avoid being left behind.
This can be done via industry events and conferences where you can meets peers and hear from thought leaders in the sector.
Networking online can also be useful, particularly on professional platforms such as LinkedIn or subscribing to specific newsletters for the content community. Be prepared to join any relevant groups, forums or discords and share your own knowledge and insights where appropriate too.
Develop a flexible growth mindset
Working in content means you are already a cog in the digital landscape with an appetite for new technology. Part of the excitement of working in the sector is the rate of change so continuously seeking new opportunities to learn and grow is essential.
By honing a growth mindset where you are adaptable and flexible, you can be ready to embrace and make the most of any changes. New tools and technologies constantly appear so being willing to try them out to see how they can enhance your process is also important.
Manage Information Overload
Working in content creation can involve living a lot of your life online so it’s essential to develop strategies to avoid burn-out. Aim to give yourself a digital detox every now and again while employing an effective system to filter and prioritise information to stop avoid being overwhelmed.
Study Content Creation and Online Marketing at SAE
Developing content that connects with audiences can be essential in today’s digital age for businesses and leading professionals.
With our expert team, leading facilities and creative community, studying our course in content creation and digital marketing can offer you a fantastic opportunity to take your career in digital marketing to the next level.
