Content Creation

BA (HONS) CONTENT CREATION AND ONLINE MARKETING degree

Study the art of connecting with audiences and meeting business needs with a 2-year BA(Hons) Content Creation & Digital Marketing degree.

BA/BSc (Hons) Content Creation & Digital Marketing Degree

Campuses

Glasgow, Leamington Spa, Liverpool, London, Leeds

Fees

BA (HONS) CONTENT CREATION AND ONLINE MARKETING degree

Domestic Fees

London

£11,100 per year

_{The annual tuition fee is fully funded via Student Finance England for eligible home-fee students.}

_{For UK/Irish students commencing their studies from January 2025.}

Glasgow

£9,000 per year

_{Partial funding is available for eligible home fee applicants who are residents of Scotland via the Students Awards Agency for Scotland (SAAS).}

_{For UK/Irish students commencing their studies from January 2025.}

Liverpool

£11,100 per year

_{The annual tuition fee is fully funded via Student Finance England for eligible home-fee students.}

_{For UK/Irish students commencing their studies from January 2025.}

Leamington Spa

£11,100 per year

_{The annual tuition fee is fully funded via Student Finance England for eligible home-fee students.}

_{For UK/Irish students commencing their studies from January 2025.}

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Not a domestic student?

BA (HONS) CONTENT CREATION AND ONLINE MARKETING degree

International Fees

London

For international students (non-EU/EEA/Swiss)*, £15,000 per year

For EU/EEA/Swiss students*: £11,100 per year

_{*Student visa required}

For more information regarding SAE’s EU/EEA/Swiss students bursary policy, please read the SAE UK EU/EEA/Swiss students bursary policy.

Glasgow

For international students (non-EU/EEA/Swiss)*, £13,000 per year

For EU/EEA/Swiss students*: £9,000 per year

_{*Student visa required}

For more information regarding SAE’s EU/EEA/Swiss students bursary policy, please read the SAE UK EU/EEA/Swiss students bursary policy.

Liverpool

For international students (non-EU/EEA/Swiss)*, £15,000 per year

For EU/EEA/Swiss students*: £11,100 per year

_{*Student visa required}

For more information regarding SAE’s EU/EEA/Swiss students bursary policy, please read the SAE UK EU/EEA/Swiss students bursary policy.

Leamington Spa

For international students (non-EU/EEA/Swiss)*, £15,000 per year

For EU/EEA/Swiss students*: £11,100 per year

_{*Student visa required}

For more information regarding SAE’s EU/EEA/Swiss students bursary policy, please read the SAE UK EU/EEA/Swiss students bursary policy.

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Not a international student?

Duration(s)

2 years full-time

BA (HONS) CONTENT CREATION AND ONLINE MARKETING degree

Course Durations

2 years full-time

Start Date(s)

January and September 2025

BA (HONS) CONTENT CREATION AND ONLINE MARKETING degree

Start Dates

Glasgow

January and September 2025

Leamington Spa

January and September 2025

Liverpool

January and September 2025

London

January and September 2025

Leeds

January and September 2025

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Entry Requirements

BA (HONS) CONTENT CREATION AND ONLINE MARKETING degree

Domestic Entry Requirements

Domestic students must meet one of the following criteria:

Degree entry Offers will be made to applicants who are expected to meet, or exceed the entry requirements below, in addition to supplying a personal statement:

72 UCAS points

GCSE level A* - C in English 9 - 4 (or equivalent). For students studying in Scotland this is equivalent to National 5, C grade

Personal statement

Non-standard entry routes SAE Institute will accept non-standard entry applications, which do not meet the 72 UCAS points or equivalent, and/or maths/English at level 2 or equivalent as required:

Portfolio of related work - This could include recordings, films, sketch books, a blog or any suitable medium that gives you the best opportunity to show us your creative potential.

Successful pass mark achieved via the SAE UK Maths test

Academic Essay

Further Domestic Entry Information

For more information, please look at our Domestic Entry page

Domestic Entry Requirements

Enquire now

Not a domestic student?

BA (HONS) CONTENT CREATION AND ONLINE MARKETING degree

International Entry Requirements

Non-UK Applicants

English language requirements Students whose first language is not English will need a qualification that demonstrates competence in English, equivalent to UK GCSE (Level 2) grade 4 (c) or above. Equivalent qualifications can be accepted, where these qualifications have been verified by ENIC and are adopted widely within the UK Higher Education sector, including:

IELTS (UKVI or Academic) (minimum 5.5 in all components and an overall score of 6.0)

Pearson Test of English (minimum 59 in all subscores)

Cambridge English: Proficiency (CPE) (minimum grade C)

Cambridge English: Advanced (CAE) (minimum grade B)

Cambridge English: Level 1 Certificate in ESOL International (B2 First) – minimum grade C

TOEFL (IBT or IBT Home Edition online) 72 overall with the following component scores: Listening – 17 Writing – 17 Speaking – 20 Reading – 18

LanguageCert ESOL examinations:

International ESOL C1 Expert – pass in all four components
International ESOL SELT B2 (Listening, Reading, Writing, Speaking) – minimum 33 in all components
ESOL Integrated Skills in English II – pass in all components

• IELTS Indicator* (online) – minimum 5.5 in all components and an overall score of 6.0
_{*Accepted on exceptional basis for the applicants whose local test centres are affected by
closures due to Covid-19}

Further International Entry Information

For more information, please look at our International Entry page

International Entry Requirements

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Not a international student?

What you can expect from your Content Creation degree

These days, having a sleek and consistent online presence is the best way to reach audiences and boost brand engagement. Opportunities have exploded in the digital marketing space in recent years, meaning there’s never been a better time to study content marketing at SAE.

If you’re keen to start a career in content creation or social media marketing, SAE’s BA(Hons) Content Creation and Online Marketing degree will get you there much quicker than a traditional university course. Taught over 2 years rather than 3, you’ll learn essential technical and theoretical marketing skills on this content marketing accelerated degree, so you can succeed as a content writer, brand manager or even social media influencer.

At SAE, you’ll get comfortable using industry-standard software to create your content, including Adobe Premiere Pro, Adobe Photoshop, and Pro Tools. Across the course, you’ll experience the workflow involved in building a visual brand, from composing and editing to publishing digital content. You’ll also have access to SAE’s excellent facilities to help bring your creative ideas to life, such as podcast studios, green screens, post-production suites, and high-tech Mac labs.

Create your own course

As you take your marketing to the next level, you’ll learn practical skills like website search engine optimisation (SEO), digital image editing and video production. Both individually and in small creative teams with your fellow content creation degree students, you’ll create a large portfolio of creative work which will include websites, photography, podcasts, videos and more. You’ll also collaborate creatively with students from other SAE disciplines, producing engaging audio–video content, honing your interview and post-production techniques, and working with real-life businesses to develop online strategies and campaigns.

Across your time at SAE, you’ll work closely with SAE’s Experts – talented entrepreneurs, creatives and educators from across the marketing industry. They’ll act as advisers throughout your content creation degree, teaching you how the marketing industry works, and making sure you pick up essential business, legal, financial and entrepreneurial skills. You’ll collaborate with them to structure your Major Project – an in-depth study of your chosen area of interest, planned in Trimester 5 and realised in Trimester 6.

At the end of your 2 years with SAE, you’ll graduate with an impressive talent for digital storytelling, a head full of practical communications skills, exceptional marketing industry connections and the drive to make it as a successful marketing professional.

A close-up of a tutor and a pair of students talking over a laptop.

What you'll learn

At the end of your 2-year Content Creation degree you will:

Learn skills in storytelling, journalism, podcasting, interviewing, branding, photography, video editing and more.
Develop your writing and communication skills and unleash your creative potential.
Confidently operate the latest marketing industry software, including Adobe Photoshop, Adobe Premiere Pro, Pro Tools, Canva, and Figma.
Gain entrepreneurial and business skills to take into your marketing career.
Combine hands-on immersive training with academic learning for holistic education from day one.
Collaborate creatively with SAE students from other courses, such as film-makers, designers, animators, game developers, and producers.
Build an impressive network of connections across the wider creative industries.
Develop a significant portfolio of work to present to industry.
Graduate career ready with practical employment skills gained through strong marketing industry links.
Marketing degree start dates available in January and September.

START YOUR MARKETING CAREER TODAY

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What your course structure will look like

The BA/BSc (Hons) Content Creation and Online Marketing course is a 2-year accelerated marketing degree, split over 6 trimesters. Its structure follows 3 distinct stages – each designed to help you develop specific skills. Dividing it this way means you graduate as a well-rounded content marketing professional with a universal understanding of the entire content creation process.

• Stage 1 (T1 and T2) provides a foundation of core technical knowledge.
• Stage 2 (T3 and T4) broadens your skills, exploring new areas of digital marketing.
• Stage 3 (T5 and T6) is all-encompassing, covering every aspect of content creation from conception to completion, including managerial aspects like project management, finance and promotion.

Trimester 1

Start your learning journey by developing fundamental knowledge and invaluable content creation and online marketing skills which will form the basis for your future modules.

User experience, content management and search engine optimisation are all addressed in the first trimester of this innovative content marketing degree, with a focus on writing and creating content for publishing and the web. You’ll build multimedia content creation skills, learn how to set up a content management system and then modify it so it adheres to current user experience and design guidelines.

Topics include:

User experience design (UX)

Web design basics (HTML/CSS)

Layout (Online/Offline)

Web publishing content management systems

Search engine optimisation

Writing for social media

Project management basics

Across this content creation degree module, you’ll address fundamental aspects of journalism, storytelling and communication, with a focus on photographic storytelling. As you discover the basic skills of composing, editing digital images and the principles of visual language, you’ll also cover core topics around intellectual property and copyright within creative media.

Topics include:

Storytelling

Knowing your audience

Design principles

Composition and photography

Digital image editing

Concept and pre-production

Writing styles

Intellectual property and copyright

Trimester 2

During your second term, you’ll broaden your scope to work on more complex multidisciplinary projects in accordance with industry-standard marketing practices.

Studying this module, you’ll prepare and facilitate interviews while producing and publishing content, with a particular focus on podcasting. As you develop an understanding of the language and techniques used by interviewers, you’ll learn how to prepare content for publication on the web, becoming effective at using post-production tools for editing.

Topics include:

Surveying and Interviewing

Digital audio formats

Audio editing

Field recording

Post-production

Audio publishing

Podcasting

Sound branding

Media ethics

In the Video Production module of this content marketing accelerated degree, you’ll develop fundamental creative and technical skills already explored across the mediums of photography, web and audio, but this time focused on the moving image. Exploring a range of video production styles, you’ll get hands-on across the production and post-production stages of a project, learning how to plan and produce a video for different digital marketing purposes.

Topics include:

Preparing, planning and producing video content

Video editing

Colour grading

Motion graphics

Video publishing

Digital fIlm fundamentals

Camera operation, scene lighting, and grip operation

Green screen and keying

Presentation techniques

Video in social media

Trimester 3

Across Trimester 3, you’ll undertake a variety of content creation project briefs in a professional working environment using a project-based ‘creative studio’ approach. Creative Studios sees you take part in real-world assessment activities that reflect current digital and social media marketing industry practices – guaranteeing a highly practical educational journey.

During Creative Studio 1, you’ll apply core practical content creation and online marketing skills you’ve learned to date in a professional workflow environment. You’ll develop a deeper understanding of integrating content within an online environment, examining key considerations around audience engagement and making relevant production choices.

Topics could cover:

Social media analytics

Social media optimisation

Ethical and legal considerations for social media

Compositing software

Digital Audio Workstation software

Professional Film equipment competency

RAW workflows

Professional audio equipment competency

Sonic branding

Trimester 4

The second Creative Studio term focuses on collaborative practical and technical content creation and digital marketing skills, as you explore areas of professional interest and develop your chosen pathway.

In Creative Studio 2, you’ll collaborate with peers from other SAE courses and/or real-world businesses to develop engaging online strategies and campaigns. As you continue to develop your understanding of professional equipment, you’ll engage with a selection of business models and the online marketing approaches they require.

Topics could cover:

Business models

Marketing plans and strategies

Business development strategies

Business and marketing legal and copyright considerations

Cross-discipline collaboration and management

Professional grading software

Digital Audio Workstation software

Advanced professional film and audio equipment

Trimester 5

As you near the end of your marketing degree, you’ll start to specialise, advancing your skills across your chosen area of the marketing industry by selecting from one of 3 optional modules.

If you’ve enjoyed the previous 2 Creative Studio modules, you can choose to further develop your skills in this area with Creative Studio 3. Across this module, you’ll identify an area of interest within content creation and online marketing, developing a deep professional knowledge of it in the form of a project.

Across your subject area, you can choose to undertake a structured industry-based live project or take part in a research project, designed in collaboration with our Experts and digital marketing degree professionals. Whichever option you select, you’ll align your professional development with your future career plans, building a thorough understanding of professional practice in your field.

Combining creative media practice mastery and evidence-based decision making, you’ll
develop a proposal for your final Major Project (Trimester 6), which typically focus on aspects of web programming, audio production or audio/visual productions. Get hands on building an online website presence, developing a podcast series or YouTube channel, or exploring other in-depth professional practices of your choosing, with help identifying potential methodologies and outcomes from our Experts.

Topics could cover:

Advanced film production techniques

Website programming

Advanced audio production techniques

Transmedia storytelling

Across the optional Advanced Specialised Production module, you’ll build on your previous knowledge and skills to create industry-standard work in your chosen area. This can either be through taking part in work placements or engaging in live projects with peers from other SAE disciplines, by undertaking simulated briefs, or by developing your own project. This module is a chance to refine the skills required for your final trimester Major Project, as you create a body of work that showcases your skills in content creation and knowledge of online marketing, building connections with industry professionals along the way.

This optional module will see you gain a variety of academic and professional skills in preparation for your final Major Project. With support and guidance from SAE’s Experts, you’ll produce your Major Project proposal, learning many new techniques along the way – perfect for future postgraduate studies or entering the world of work.

Trimester 6

The final module of this content marketing degree lets you demonstrate the academic and practical skills you’ve developed across your 2 years at SAE via an advanced-level large-scale project.

During your final trimester, you’ll implement the Major Project you planned, designed and scoped in Trimester 5. This industry-focused module lets you focus on a specialism of your choosing, building your knowledge and skills in this area. Depending on your subject, you can use it as an opportunity to springboard into the content creation industry, establish your own business, or make connections with content creation and digital marketing professionals that may lead to future employment.

University of Hertfordshire

Level 6 This program was developed and is delivered and assessed by SAE Institute, awarded by and quality assured by University of Hertfordshire.

Tools & Software

WHY STUDY CONTENT CREATION AT SAE?

Accelerated learning

Get into the industry quickly with our accelerated marketing degree – completed in 2 years rather than 3 – meaning you save on tuition fees and living expenses.

Our degrees explained

World-class facilities

Learn the art of content creation in SAE’s high-tech audio–visual production studios, using industry-standard software such as Photoshop, Adobe Premier Pro and Pro Tools.

Explore more

A close-up of a tutor helping a pair of students on a computer.

Expert support

Be guided by SAE’s Experts across your learning journey – they’re all experienced and highly successful marketing professionals.

Meet your mentors

23-Refresh-Courses-WebDevelopment-Signpost-1-WhatYoullLearm

Creative collaboration

Get creative with your fellow marketing students, as well as industry practitioners and those studying other SAE disciplines, like designers, animators and musicians.

A student wearing headphones and working on a computer in a computer lab.

Career Outcomes

What Jobs will this course lead to?

Content Creator
Content Editor
Digital Marketing Professional
Social Media Manager
Web Writer
Interviewer
Copywriter
Social Media Influencer
Brand Manager
UX Designer

BA/BSc (Hons) Content Creation & Online Marketing Degree

START YOUR MARKETING CAREER TODAY

Apply to study the BA/BSs (Hons) Content Creation and Online Marketing degree and take your marketing skills to the next level.

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Content Creation

BA (HONS) CONTENT CREATION AND ONLINE MARKETING degree

What you can expect from your Content Creation degree

Create your own course

What you'll learn

START YOUR MARKETING CAREER TODAY

What your course structure will look like

Tools & Software

WHY STUDY CONTENT CREATION AT SAE?

Accelerated learning

World-class facilities

Expert support

Creative collaboration

Career Outcomes

What Jobs will this course lead to?

START YOUR MARKETING CAREER TODAY

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