Learning content creation skills can open up myriad career paths for emerging professionals and those who are more established and looking for new opportunities.
By studying a Content Creation and Online Marketing degree, you can equip yourself with an in-depth knowledge of how to find and connect with audiences and market a solution or service – a skill that can be invaluable for professionals in the digital age where an effective online presence acts as a shop window to a business.
The internet has brought the world closer together and created more opportunities than ever before for entrepreneurs and business ventures to find a global marketplace. Content creation skills are an essential element of keeping this ecosystem moving and attracting the attention of potential customers and clients.
In our blog, we explore the benefits of studying content creation and how it can help you get ahead in a range of sectors and job roles. If you’re interested in joining a degree, then contact our team to find out more.
What skills does studying content creation provide
SAE’s course provides students with an array of experiences and knowledge so they can make the most of navigating the digital landscape.
Here are some of the transferable skills studying content creation can bring.
Visual Storytelling
This includes practical skills such as manipulating digital images, video and graphics. By knowing how to edit and bring together content, students should be able to create compelling online stories and narratives for a variety of different platforms.
Writing and Editing
The ability to create engaging content is at the heart of the online world – from social media influencers to corporate brands, everyone is looking to get their message heard. Being able to write and edit persuasive copy can be essential.
Analytics and Data
Online marketers need to have a knowledge of analytics and the best ways to interpret data to inform their decisions. By reviewing the performance of a website or social media platform, this information can be used as evidence to shape a future content strategy, campaign or digital marketing initiative.
SEO Optimisation
Search engine optimization or SEO is the art of enhancing a website’s visibility online and how it ranks on search engines. Understanding how to tweak content using keywords and backlinks to reach a wider audience is a must.
Social Media Marketing
Social media is used to attract attention and direct clients to a business or service’s website. From Instagram to TikTok and YouTube, a core content creation skill is understanding how these various platforms work and the best ways to engage with followers.
What business skills can studying content creation create
Content creation skills can go further than editing images, videos or writing copy. By working and studying in this field, there are other abilities that are really useful elsewhere.
Collaboration
In a business, many content creators work as part of a wider marketing team so will hone the ability to collaborate and operate alongside others. They could work alongside a Marketing Manager, Paid Media Manager and more.
Improved Communication and Storytelling
Strong writing, editing, and visual storytelling skills are another essential part of the content creator’s toolkit. Enhanced communication abilities will enable professionals to convey complex information clearly and persuasively in reports, presentations, and client interactions.
Thought Leadership
Are you looking to wield influence online and lead conversations? Content creators have a huge advantage with thought leadership as they can create insightful content in the form of LinkedIn posts or engaging blogs.
Research and analysis
Understanding analytics and being able to fact-check and research stories effectively is also a transferable skill for content professionals. Data gleaned from monitoring the performance of website pages and social media channels can also be fed into sales and customer service strategies too.
What career paths can be enhanced by content creation skills
Content creation skills can be transferred to a number of different careers and industries – an ability to build a personal or business brand or maximise opportunities created by digital platforms can add value to multiple roles.
Marketing
Understanding what an effective digital presence looks like is a key skill of a content creator.
Creating engaging content including social media videos, posts and blog articles can help attract customers and clients and nurture these potential leads. Content can also help enhance the voice of a brand and underline its credibility while also emphasising the benefits of a product or service.
PR
PR or Public relations involves effective communication abilities – and many content creators will be able to take on the challenge of this role. From writing press releases to establishing awareness utilising digital channels, content is a key way for brands to ensure they are perceived positively by an audience. Being able to convey information clearly and concisely is an important part of working in PR and is a skill many content creators will be well-versed in.
Community Management
Rather than just aiming to sell a product, many companies choose to build online communities around their products or brand. Major companies such as Nike and Lego offer a world for their customers to join and content creation plays an important part in establishing this. A knowledge of social media channels or being able to create useful tutorials or documentation to support this community can really help deepen the connection with a customer alongside enhancing a brand’s reputation.
Business Development and Sales
If you work in business development or sales, then a knowledge of how to create compelling content can help you achieve your business ambitions. From devising marketing strategies to presentations and proposals, an ability to write great copy and create thumb-stopping visuals can be very important.
Customer Service
Customer service roles are driven by communication skills and being skilled in creating clear and informative customer support content can go a long way to enhance customer interactions.
Many businesses now use social media and content to engage with a customer-base alongside utilising digital platforms to respond to questions and resolve issues. Also, creating effective educational content FAQs or tutorials can also help support customers when using a product or service too.
Study Content Creation and Online Marketing at SAE
Developing content that connects with audiences can be essential in today’s digital age for businesses and leading professionals.
With our expert team, leading facilities and creative community, studying our course in content creation and digital marketing can offer you a fantastic opportunity to take your career in digital marketing to the next level.
