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Photography and videography are essential content pillars supporting the digital universe, particularly as social media proliferates and marketers need to find engaging ways to win audiences and capture attention.
With visual media such an integral part of the content creator’s toolkit, studying photography and videography courses can help aspiring media professionals arm themselves with the relevant skills to navigate this evolving landscape. At SAE, students joining our Content Creation and Online Marketing degree will learn how to utilise Adobe Premiere Pro, Adobe Photoshop and Canva among others.
They will also have access to SAE’s excellent facilities to help bring their creative ideas to life, including podcast studios, green screens, post-production suites, and high-tech Mac labs.
If you want to find out more about how our course can help, get in touch with our team now. Learn more about the role of photography and videography in our blog…
The role of visual image in sharing compelling stories
Brands, businesses and leading professionals rely on a wide range of assets to promote their services and solutions.
As we’ve seen, content is often front and centre of any marketing or promotional campaigns with an ability to create a compelling story a priority. With content, a photograph captures a single moment, whereas a video captures a sequence of moments, requiring a different approach to developing a narrative.
Stats have revealed how posts that include images produce 650 percent higher engagement than text-only posts. People are 85 percent more likely to buy a product after viewing a product video while social media shares featuring videos reach at least three times more online users than text-only posts.
Photography and videography in the SAE community
At SAE, numerous students and alumni from our community have experience in utilising the potential of photography and videography.
Samuel Mansell
Samuel Mansell is a self-described multimedia creative with experience in documentary films, delivering creative workshops and working in different roles in the music industry.
Initially an aspiring rapper, his work has highlighted community issues and led to the launch of Sam’s business, Drop All Words Media.
Gary Matthews
SAE Film Production student Gary Matthews began his journey in acting before taking on the challenge of producing his own film after being let down by a production company.
It was his experiences on set that led him to study with SAE – and this saw him create the short film, Tides of Regret, for his first assignment, a production focusing on the impact of spiking.
Trigger warning: the film discusses experiences of spiking.
Oliver Crowe
SAE Content Creation student Oliver Crowe may only be in his first year but has already achieved a great deal, taking photos documenting the opening of new co-working space, Fold, and the Ikigai Japanese Festival.
He was recently called on by our partners at Cogent to film and photograph various events at the Fold. Recently, Oliver was given just a few minutes notice to photograph the Mayor of Warwick as he unveiled The Creative Quarters Art Installations in the courtyard.
Non Compos Mentis
Non Compos Mentis is the first film project to come from SAE Studios, a film written by SAE Students Alana Mae-Flynn and Eithne O’ Sullivan about Charlie, a caregiver for a dementia sufferer, who struggles with his own self care.
Shot over two days on set in Edenbridge, Kent, the project saw more than 20 students taking part on the shoot.
Photography and Videography in the Content Landscape
Content creation professionals often combine photography and videography skills to create comprehensive and engaging digital experiences and user journeys.
Some of the most common ways in which this content can be used include:
Social media and websites: Engagement is a key word for anyone wanting to rule social media and both photography and videography are a crucial way of attaining this. A social media profile can be an important shopfront for a business or venture to boost reach and showcase a brand’s personality. A website will be equally inviting for an audience if it looks good and encourages them to click.
Marketing, advertising and branding: We are all aware of how competitive the online world can be with huge amounts of content published and shared daily. Therefore, well-made visuals are a key part of a marketing plan and can help enhance print ads, digital banners or other assets in a digital marketing campaign. According to Sprout Social, users will retain 95 percent of a message watched on video as opposed to only 10 percent read as text. In this context, the identity and values of a company or organisation can best be communicated visually.
Event Coverage: No matter what your event, whether it’s a press conference, panel session or Q&A, studying photography and videography courses can ensure marketeers can effectively promote and share post-event highlights. This can demonstrate your brand values and ensure a business presence or profile is felt before, during and after an event.
How Photography can help your business or venture stand out
There are different ways that photographs and videos can enhance the efforts of a business or brand.
Tells compelling stories: Photography is a brilliant medium for anyone wanting to capture a specific moment in time and can be an effective form of storytelling to establish a deeper connection with an audience.
Portability and accessibility: Technology has evolved to a degree where creating, sharing and accessing images can be done via a phone. Accessibility, both as a content creator and consumer has never been easier.
Engaging visuals: As we’ve seen, high-quality photographs can significantly enhance websites, social media content, and advertising, capturing attention and conveying messages effectively.
Videography offers many similar benefits to photography alongside some additional positives.
Immersive experiences: Videography combines visuals, sound, and motion to create a more engaging and dynamic experience for viewers. This can be effective when looking to showcase brand values or demonstrate the usefulness of a product or service.
Complex narratives: The multi-sensory approach of videography allows for the conveyance of different narratives and emotions. Although it is the job of the content creator to convey complicated information and details as concisely as possible, there are even greater possibilities to do this with video.
Study Content Creation and Online Marketing at SAE
Developing content that connects with audiences can be essential in today’s digital age for businesses and leading professionals.
With our expert team, leading facilities and creative community, studying our course in content creation and digital marketing can offer you a fantastic opportunity to take your career in digital marketing to the next level.
