SAE Liverpool’s and the Content Creation and Online Marketing course have been showcased as part of a feature on BBC’s The One Show.
The section of the programme featured presenter Jeff Brazier following aspiring content creator Tegan Jae and her visit to SAE to find out more about what students learn on the course.
A two-person crew, accompanied by presenter Jeff, spent the day with staff and students at SAE Liverpool participating in a photo shoot and podcast rehearsal. Social media influencer Charley Marlowe was also part of the feature.
Commenting, Peter Lynch, SAE Lecturer in Liverpool, said: “When BBC’s the One Show called expressing their desire to come and see what SAE was all about, staff and students jumped at the chance to showcase our Content Creation and Online Marketing degree course.”
The feature explored the rise of social media and significant increase in opportunities for content creators to forge careers through these digital platforms.
Tegan visited SAE to find out more about these roles and the different elements involved in working as an online influencer.
Peter said: “During the interview, I emphasised that while an influencer’s work is a component of content creation, it is not the sole focus. Many businesses and organisations require additional skills, such as SEO analytics and audience research.”
“I highlighted the significant growth in the online marketing sector, noting that when I searched for the job title “content creator” approximately two years ago, I found only 13 positions. However, upon repeating the search on the same day this year, over 400 vacancies were available.” The content creator economy is expanding rapidly, currently valued at $250 billion globally and projected to double by 2027. With most work being freelance and digital, creators have limitless opportunities to collaborate with brands and businesses worldwide.
Peter continued, “Our objective is to equip students with a portfolio and a comprehensive set of skills that will enable them to secure employment opportunities in the rapidly evolving online marketing industry.”
Study Content Creation and Online Marketing at SAE
Developing content that connects with audiences can be essential in today’s digital age for businesses and leading professionals.
With our expert team, leading facilities and creative community, studying our course in content creation and digital marketing can offer you a fantastic opportunity to take your career in digital marketing to the next level.
