Our Content Creation and Online Marketing course offers students the opportunity to get to grips with the best ways to create engaging digital content. If you’ve ever dreamed of being a YouTuber or having your own podcast, then make sure you check out our content creation courses and these tips before you venture any further. Our four essential pieces of advice will help you work out how to launch a career in content creation.
Don’t assume people will just want to watch your videos
Make sure you are communicating something, and try and avoid just making a video for the sake of making it. All content should have a purpose and message for viewers to engage with. Look into what kind of content currently resonates with the audience you’re trying to reach. Do some research on the type and format, then consider the most effective ways to create it.
Identify what you enjoy
Find an area of video creation you like early on. For example, you could focus on the technical side of content creation – lighting, camera operating – or perhaps explore the storytelling angle.
You generally want a good knowledge of all areas of the creative process, particularly now that content creation technology is easily accessible. However, learning what you are good at and enjoy can help motivate you through any project.
Learn and invest in your equipment
Don’t be the one learning your film equipment on the shoot. Instead, invest your time discovering how your equipment works in your downtime between projects. You should also figure out what investments you need to make in equipment based on the kind of content you want to create.
Perhaps you want slow, still footage? Then invest in a good gimbal or camera slider. If it’s dramatic lighting for interviews, then get to grips with how lighting can convey a mood. Learning these skills will open up doors for you to create more dynamic and professional content.
Keep up with the latest video trends
Find out what’s trending online and how to tailor your videos to suit what is engaging with audiences.
If you look on Instagram, then drone footage is being showcased in a lot of content. From football to Formula 1, many sporting events have used this to give viewers greater access to all the action. Do some research into what is working – and remember, this is constantly changing, not something set in stone.
Study Content Creation and Online Marketing at SAE
Developing content that connects with audiences can be essential in today’s digital age for businesses and leading professionals.
With our expert team, leading facilities and creative community, studying our course in content creation and digital marketing can offer you a fantastic opportunity to take your career in digital marketing to the next level.
Get in touch with our team to find out more.
