Content Creation & Online Marketing Advanced Diploma
September 2025
Students studying higher education courses may be eligible for various forms of funding, including student loans and grants. There may be some differences depending on the region you come from.
On this page, you will get a detailed insight into the course content of the Content Creation & Online Marketing Advanced Diploma. You will find out everything you need to know to get started straight away.
Your career in Content Creation & Online Marketing begins now
The Content Creation & Online Marketing course includes:
In the Content Creation & Online Marketing Advanced Diploma, you will learn professional production processes, gain specialist knowledge and technical skills, and above all, gain practical experience.
Thanks to our hands-on approach to teaching, you will have access to professional high-quality equipment throughout your studies. This will enable you to create your portfolio right from the start, with which you can showcase your skills to the industry.
Course Structure
The basics of creative writing and photographic reporting will teach you how text and image contributions can be sensibly structured and graphically and visually designed to give a story a decisive expression - in other words: "storytelling".
You will learn how to correctly define and address target groups, without which successful journalism is hardly possible.
You will learn how to handle comments, criticism, and reviews as a professional editor to avoid appearing opinionated or even polemical in your articles.
We will also teach you how weblogs, content management systems (CMS), and search engine optimisation (SEO) work.
You will learn to use the necessary technology like the field recorder or additional audio software. You will also gain sound background knowledge for dealing with interview partners in various spatial situations. We will provide you with extensive and practical knowledge on the use of professional audio equipment and also show you important copyright aspects to enable smooth reporting.
Along with skilled handling of filming equipment, journalistic expertise and an instinct for storytelling play a key role here. Taking all requirements of journalistic video production into account, you learn how to use video technology and video editing, and how and where you can publish the produced material.
The focus is now on practical workflows. You gain insight into project planning, apps, web applications, and coding, from which you also choose your project work. By the end of the semester, you deliver your project, the diploma final production, which is a key element of your portfolio.
Along with teaching about more complex workflows, feedback and support feature prominently in this module. Consequently, as well as learning technical skills, you strengthen soft skills for your subsequent career. In the final examination, you demonstrate your newly acquired knowledge by solving an industry-relevant task within a set time frame.
FAQs
Audio students get the chance to collaborate with other disciplines, there are many opportunities and requirements to collaborate with students from other degrees throughout the course.
Yes, there is an SAE Student Store with discounts available to students who have fully enrolled.
Students can access campus facilities during opening hours. Please contact your campus for timings.